"The relationship between an activity and the company’s interests must be emphasized." Academic representative
"Audi must answer questions regarding its role in society." Audi employee

Increasing the quality of life
at our locations

Intro to Society section

Successful companies have an obligation to give something back to society. Audi fully accepts this responsibility and implements cultural and social projects designed to benefit the regions around its locations.

Only companies that reconcile economic, ecological and social goals will enjoy long-term success and the acceptance of society at large. We take our responsibility seriously and are committed to improving the quality of life at our locations.

Our goals for society …

We have defined four key goals for Audi's social commitment:

  • To network the plant, the location and the region
    We endeavor to increase the attractiveness of the locations and safeguard local jobs. Regional networking with local authorities, research partners and enterprises generates input that promotes the region's long-term development.
  • To initiate and realize CR projects
    We support initiatives that tie in closely with our core business activities. As a learning organization, we are particularly committed to the transfer of knowledge. This is why we are specifically dedicated to CR projects in the areas of education and technology.
  • To develop corporate volunteering
    We have an appreciative management style and support our employees' voluntary activities. We want to make our workforce aware of a responsible attitude toward others. We also want to involve young and new employees in Audi's social environment. This is why we are further expanding our corporate volunteering program.
  • To communicate responsibility
    We establish links and engage in ongoing dialogue with local authorities. In so doing, we learn specifically where we can provide help. At the same time, we raise awareness among our immediate stakeholders regarding the diversity of social projects in which we are involved.

… and what we do to achieve them

At our locations we engage in public-private partnerships to ensure that our organizational and technical know-how benefits the regions (cf. The locations as vibrant communities). Training and professional development for young people are one of our key concerns in this area. Through our longstanding and varied involvement in cultural activities, we make art accessible to a large number of people. Cooperation through a number of international research partnerships (cf. Research partnerships) allows us to provide an underlying framework for innovation and accelerate the transfer of knowledge between industry and research. The foundation set up by our subsidiary Ducati (cf. Ducati Foundation) has developed an interactive laboratory aimed at giving schoolchildren and students a hands-on experience of physics.

The "Doors open" project is designed to teach small children about technical topics in an exciting way. In co-production with the television program "Sendung mit der Maus," a total of 800 children aged between seven and 12, plus their parents, enjoyed an interesting, child-friendly insight into Technical Development and the Pre-Series Center.

Our employees furthermore make an important contribution to helping their fellow citizens in conjunction with our corporate volunteering program (cf. Voluntary employee activities). Naturally, we also provide financial assistance to charitable organizations (cf. Donations).

Stakeholders' views

In 2012, we conducted a survey among our stakeholders whereby we listed key aspects of social responsibility and asked the survey participants to assess the various topics. As far as our stakeholders are concerned, priority should be given to solutions for the future of mobility, including concepts that do not involve automobiles. In launching the Audi Urban Future Initiative, we are responding to this viewpoint by addressing the development of mobility in megacities. In a regional context also, we seek to take a broad-based approach to the topic of mobility – for instance, by improving the public transport infrastructure at our Ingolstadt and Neckarsulm locations.

The locations as vibrant communities

Improving the local quality of life

As responsible members of society, companies must respond to the challenges facing the regions and municipalities in which they are located. Audi supports growth initiatives at its locations, networks with the local authorities and strives to continually expand its involvement in cultural activities.

Networking with local authorities, academic partners (cf. Research partnerships) and enterprises generates input that promotes the given region's sustainable development (cf. Partnerships for the environment). Audi views itself as a partner and engages in topic- and situation-specific dialogues with local authorities.

Making the locations more attractive

One example of a successful undertaking is "Initiative Regionalmanagement Region Ingolstadt e.V." (IRMA). The alliance was formed in 2009 at the initiative of AUDI AG and realized together with the city of Ingolstadt, the administrative districts of Eichstätt, Pfaffenhofen and Neuburg-Schrobenhausen, and other well-known companies.

In order to measure the attractiveness of Ingolstadt and its surrounding region, Audi and IRMA e.V. carried out a joint study covering the period 2009 to 2011 to examine the Ingolstadt region's value-creation capability. The study was based on a survey of around 900 enterprises and scientific establishments in the region. The findings show the Ingolstadt region to be a strong business location: Companies here make above-average investments in research and development. There is potential for developing cross-industry cooperation, particularly with regard to the integration of small and medium-sized enterprises.

A pledge for the future

Regional networking and exploiting potential also play a critical role with respect to demographic change. Regions are facing new challenges in the form of ageing populations and the exodus of young people to large cities. Family friendliness has become a key locational factor for local authorities, companies and institutions. At its Neckarsulm site, AUDI AG is involved in the non-profit "Pakt Zukunft Heilbronn-Franken gGmbH" and belongs to its alliance, a regional network of 130 partners. The organization supports campaigns, projects and knowledge transfer associated with family friendliness. The main areas in which it operates include increasing the provision of child care and extra-curricular educational and recreational activities; promoting the compatibility of work and family; nursing care; and the integration of immigrants.

On the buses

In addition, Audi is committed to the further development of the regional transport infrastructure. As an automotive group, we believe we are obliged to develop and realize forward-looking solution models in partnership with local authorities. In particular, this is because our success does not have exclusively positive repercussions for the surrounding region. For instance, in recent years, we have created a large number of jobs, but at the same time our growth has led to increased pressure on urban transport.

New buses run directly from Ingolstadt Nord railway station to the plant.

A survey of 2,250 employees on local public transportation conducted in spring 2012 revealed that respondents were not satisfied with the current provision. They wanted faster and more direct transport links to and from the workplace, and they expected to see quality improvements such as the use of larger buses. The findings were integrated into a package of measures launched in December 2012. For example, the purchase of 2,500 job tickets meant that new express bus services could be introduced, including a service between Ingolstadt Nord railway station and Technical Development, with bus stops in the plant.

Alongside infrastructural improvements, since the end of October 2012 employees in Ingolstadt have been able to buy a special job ticket subsidized by Audi. Instead of costing at least EUR 284, a monthly ticket is now priced at just EUR 120, or EUR 80 for apprentices. Within two months of the reduced ticket being launched, the number of users had risen from around 500 to over 1,300. It is anticipated that 2,500 employees will take advantage of the discount by 2015. This would reduce annual CO2 emissions by 792 metric tons (cf. CO2 - neutral locations).

Intelligent driving pleasure

We regularly cooperate with urban transport planners, contributing our know-how to processes designed to optimize the transport infrastructure. Together with cooperation partners in science and industry, we have developed a process for dialogue between cars and traffic lights with the aim of improving traffic flows. The "travolution" system identifies the best traffic light sequence based on adaptive algorithms. The vehicle and the traffic lights communicate via Wi-Fi or the telecommunications standard UMTS. The driver is informed of the speed that has to be maintained in order to take advantage of the next green traffic light. Intelligent traffic management in Ingolstadt translates to annual fuel savings of 700,000 liters. This signifies a reduction of 1,600 metric tons in CO2 emissions.

Commitment to culture

Our diverse program of cultural activities attracts the general public and attention beyond regional boundaries. Under the central theme of "Audi ArtExperience," AUDI AG has supported culture at international, national and regional level for over 50 years. We strive to make art and culture available and accessible to both employees and those who live where our plants are located.

Every year since 1990, AUDI AG has organized a high-caliber classical music festival – the Audi Summer Concerts, a highlight of the Company's cultural program. This series of around 20 concerts per season is held in Ingolstadt and the region, and showcases acclaimed artists such as Anne-Sophie Mutter, Diana Damrau and Rudolf Buchbinder as well as upcoming singers and musicians. The festival program also regularly includes free performances.

The Audi Philharmonic Wind Orchestra at the 2012 Audi Christmas Concert.

The Audi Philharmonic Wind Orchestra has been in existence since 1962 and was founded by employees as a plant orchestra. The 60-strong ensemble is an integral part of the Audi Summer Concerts and traditionally hosts an fundraising concert in aid of charitable organizations in the fall. Culture is also on offer at the Audi Forum in Neckarsulm in the form of classical music, jazz, pop, literature and cabaret. Locations outside Germany also take pride in a longstanding involvement in cultural activities. AUDI HUNGARIA MOTOR Kft. is sponsor to the Győr Ballet and furthermore supports other events including the one-month international cultural festival known as "Győr Summer."

An important project within the Audi cultural sponsorship program is the Youth Choir Academy, which was set up in 2007 to provide young, gifted singers aged between 16 and 27 with musical instruction and performance opportunities. Audi contributes to the costs of accommodation, meals, travel and, in particular, singing tuition by a team of well-known instructors. As well as appearing during the Audi Summer Concerts, the 80 or so singers belonging to the choir now enjoy international acclaim.

Audi has supported the SWR3 New Pop Festival as main sponsor and co-organizer since 2011. This high-profile music festival in Baden-Württemberg is considered a benchmark event in the pop music world. The partnership underlines the Company's increased efforts to appeal to a young target audience within its program of cultural activities.

Audi job tickets make new express bus services possible.
metric tons of CO2 are saved by intelligent traffic management.
Audi employees play in the Audi Philharmonic Wind Orchestra.

Research partnerships

Strategic university partnerships

The global economy is defined by knowledge-intensive industries and services. Audi cooperates with a large number of universities and plays an active role in networks designed to promote knowledge transfer between science and industry.

A close exchange with academic partners plays an increasingly important role in terms of companies' innovation capabilities. It is for this reason that Audi cooperates with numerous universities and research institutes in Germany and internationally. We invest in both technical projects and partnerships with faculties in the areas of humanities, social sciences and economics.

The Audi Group currently pursues 12 strategic university partnerships and an array of other cooperations with research institutes (see info box). In 2012, we once again promoted scientific dialogue and the extension of cooperations and partnerships, as the new cooperation with the University of St. Gallen in Switzerland demonstrates. Since last year, Audi has been involved as a founding member of the university foundation of the Karlsruhe Institute of Technology (KIT) set up in 2012. In the same year, we provided funding for establishing an endowed chair dedicated to the topic of mobility and sustainability at Zeppelin University Friedrichshafen and set up a scholarship for a doctorate at the Konstanz University of Applied Sciences (Technology, Economics and Design).

AUDI AG has been financing a guest professorship for international subjects in the area of Economics and Social Sciences at the Catholic University of Eichstätt-Ingolstadt since 2010. In 2012, five guest professors from India, China and the United States were welcomed to the university and Audi where they gave lectures on subjects such as intercultural management, corporate governance and sustainability. The Company furthermore provides assistance in the form of honorary professorships with a teaching remit at the universities in St. Gallen and Győr.

Supporting future talent

Approximately 130 research students are currently working on their doctorate through scientific projects funded by Audi. Around two-thirds of the doctoral theses are being prepared in conjunction with a strategic Audi partner university. The doctoral students are offered a comprehensive supervision program by the Company. In 2012, over 75 percent of academics who had completed their doctorate were recruited to the Audi Group on a permanent employment contract.

An important forum for specialist dialogue between research students, employees and members of management is the "Pro.Motion" doctoral students' conference, which took place in 2012 for the eighth time. This event gave students the opportunity to outline the current status of their research projects.

The transfer of knowledge by the Company at the universities are one element of the strategic university partnerships.

Audi welcomes the involvement of its employees in higher education teaching. 115 Audi employees are currently engaged as lecturers, thereby contributing to the transfer of knowledge between science and industry, and to securing future workforce supply. They are involved in over 150 teaching assignments at universities nationwide.

Practice-oriented research projects

Close cooperation with Audi assists the universities in fulfilling their remit of carrying out cutting-edge, innovative and business-oriented research. For instance, in the Audi Logistic Lab at the Technical University of Dortmund, we award scholarships in support of young academics who want to pursue research-based training in production and logistics. In partnership with Tongji University in the Chinese city of Shanghai, we have set up the Audi Tongji Joint Lab, which is dedicated to the topic of electric mobility. Meanwhile, in cooperation with the universities in Budapest and Győr, the Audi Hungaria Institute supports research into powertrains and combustion engines in Hungary.

Promoting innovation

Audi employees present the 2012 Production Award, with prize money of EUR 12,500, to the winning team.

How might the production plant of the future look? Since 2010, we have been examining this question in conjunction with our annual "Audi Production Award," an international innovation competition aimed at students, engineers and researchers in all disciplines. The finalists are invited to Ingolstadt where they receive an exclusive insight into production. They also have the chance to further develop their concepts during an Experts' Workshop involving Audi managers. In addition to the Audi Production Award, the "Audi Tool Trophy" is awarded in recognition of outstanding achievements by the students.

Hands-on university

Alongside specific research activities, our goal is to generate enthusiasm for science among the general public. Under the banner of "Hands-on university," AUDI AG has been holding the INI.Colloquium series of lectures in Ingolstadt and HIN.Colloquium series in Neckarsulm since 2004. Here, professors from Audi partner universities present their latest research findings to the public. Over 2,300 people attended the events during 2012 alone.

students working on their doctorate in cooperation with Audi.
Audi employees are engaged as lecturers at universities.

The Audi Group’s research partnerships

Ingolstadt location
  • INI.KU – Ingolstadt Institutes of the Catholic University of Eichstätt-Ingolstadt
    Since 2008; focus: Social Responsibility, Logistics
  • INI.LMU – Ingolstadt Institutes of Ludwig-Maximilian University of Munich
    Since 2008; focus: Human Resources Management
  • INI.FAU – Ingolstadt Institutes of Friedrich-Alexander University Erlangen-Nuremberg
    Since 2006; focus: Information Technology, Materials
  • IAF – Institute for Applied Research, Ingolstadt University of Applied Sciences
    Since 2004; focus: Battery Technology, Electrical Engineering, Vehicle Safety
  • INI.TUM – Ingolstadt Institutes of the Technical University of Munich
    Since 2003; focus: Information Technology, Production Technology, Electric Mobility
  • INI.UniBw – University of the Federal Armed Forces, Munich
    Since 2010; focus: Electric Mobility
Neckarsulm location Győr location
  • HIN – Neckarsulm University Institutes: Karlsruhe Institute of Technology (KIT), University of Stuttgart and Heilbronn University Since 2005; focus: Drive Technology, Operating Concepts, Materials
  • AHI – Audi Hungaria Institutes: Technical University of Budapest and SZE Győr
    Since 2006; focus: Engines, Production
  • Audi Hungaria Chair of Internal Combustion Engines – SZE Győr
    Since 2008; focus: Engine Manufacturing and Technology
  • University of Miskolc
    Since 2011; focus: Logistics
Other cooperation partners International cooperations
  • ALL – Audi Logistics Laboratory, Fraunhofer Institute for Material Flow and Logistics (IML), Dortmund Graduate School of Production Engineering and Logistics,Technical University of Dortmund
    Since 2007; focus: Logistics
  • EBS – European Business School: Automotive Institute for Management (AIM), Wiesbaden
    Since 2010; focus: Marketing
  • RWTH – Rhine-Westphalian Technical University Aachen
    Since 2010; focus: Electric Mobility
  • University of St. Gallen
    Since 2010; focus: Human Resources Management, Customer Orientation
  • Technical University of Dresden
    Since 2010; focus: Engine Production
  • Audi Tongji Joint Lab, Shanghai
    Since 2010; focus: Automotive Market Research; Marketing, Electric Mobility, Design, IT
  • University of Southern California University of California, Berkeley University of California, San Diego University of Michigan Transportation Research Institute (UMTRI)
    Since 2010; university project "Audi Urban Intelligent Assist"
Endowed chairs
  • Ingolstadt University of Applied Sciences
    Since 2010; focus: Acoustics, Technical Mechanics
  • University of Dortmund:
    Since 2012; focus: Supply Chain, International Information Logistics
  • Friedrich-Alexander University Erlangen
    Since 2012; focus: Human Resources Management
  • Zeppelin University of Friedrichshafen
    Since 2012; focus: Mobility and Sustainability
  • Ingolstadt University of Applied Sciences
    Since 2012; focus: Technical Procurement Management

Voluntary employee activities

Supporting voluntary work

Corporate volunteering is an important part of a company's social responsibility program. It directly benefits society and furthers our goal of regional networking. Audi assists its employees in playing an active role in society and in carrying out voluntary work.

In 2012, the Company launched "Audi Volunteers," a dedicated corporate volunteering program that systematically supports voluntary work in the community. To ensure the effectiveness of the program and to align it with employees' interests, we conducted a survey into voluntary activities. The findings revealed that almost 40 percent of Audi employees in Germany actively volunteer their time for good causes. We also found out which target groups our employees would most like to work for. Based on the results and by applying defined criteria, we selected 73 suitable projects for the first Audi Volunteer Day at the Company's German sites in Ingolstadt and Neckarsulm.

Volunteer Days

The inaugural Audi Volunteer Day was held in Ingolstadt in June 2012. The second event took place in Neckarsulm in September. The Audi employees completed projects that could not have been implemented without their help. For instance, they created a sensory garden for a senior citizens' home, organized a canoe trip for socially disadvantaged children and repaired a tool shed for a youth nature project.

In all, 590 employees donated 4,720 hours of their time to help others. In future it is anticipated that the one-day campaigns will be held annually at the German locations.

560 employees took part in the first Audi Volunteer Days.

Volunteers online

We seek to provide ongoing assistance to our employees with regard to their voluntary work. To this end, we set up an internal networking platform named "Audi Volunteers online" in October 2012. It provides up-to-date information about voluntary involvement and serves as a forum for employees who want to work voluntarily. Non-profit organizations can notify platform users of specific projects where assistance is required, and in so doing secure voluntary help from Audi employees. Audi acts as an intermediary between the non-profits and volunteers. At present, over 90 projects in the Ingolstadt and Neckarsulm regions are listed online, seven of which have already been successfully realized with the help of 16 Audi employees.

Inspiring trainees

Audi trainees are involved in social projects outside their regular working hours.

Our trainees have founded their own working group dedicated to social involvement. In 2012, they organized Easter celebrations and summer festivals in social welfare institutions, held a discovery day for children from Ingolstadt, took part in a charity fun run in aid of projects in Africa and repaired a bowling alley in a senior citizens' home.

"Startsocial" initiative

Audi has been involved in the "startsocial" project since 2011. Under the slogan of "Help for Helpers," each year the initiative awards a three-month consulting scholarship. "startsocial" is based on the premise that social welfare projects are also small companies to a certain extent and can therefore benefit from the experience of commercial and charitable organizations. Not only does Audi provide financial assistance to "startsocial"; the Company's employees contribute their know-how in a voluntary capacity to assist the participating project leaders. At a prize ceremony in April 2012, awards were presented together with the German Chancellor and patron Angela Merkel to seven out of around 100 initiatives.

hours of voluntary work were completed by Audi employees on two Volunteer Days in 2012.

Ducati Foundation

Ducati Foundation

The Ducati Foundation set up by the long-established manufacturer of sport motorcycles is aimed at safeguarding the company's own technical and historical heritage, as well as initiating and developing high-quality educational projects for schoolchildren and students.

The Foundation's beacon project is "Fisica in Moto" – Physics in Motion. In an interactive physics lab, school students learn hands-on about the interrelationship between the laws of physics and motorcycle construction. For this purpose Ducati has designed special interactive devices that allow participants to test their theoretical knowledge in practice. The hands-on displays in the lab were developed in consultation with teachers from the region and take account of the physics curriculum in place at high schools and technical colleges. More than 6,500 school students visited Fisica in Moto during 2012. In addition, the Ducati Foundation has been a member of the European Network of Science Centres and Museums since 2012.

Since 2011, the foundation has organized a summer school as part of the Fisica in Moto initiative. The seminars during the summer school are led by professors and Ducati experts. At the end of the event, the participants present their findings to an academic jury panel. In 2012, a total of 174 students applied to take part, with places awarded to 25. In the same year, the foundation hosted an inaugural seminar series for teachers and lecturers entitled "Fisica in Moto Professional." The aims of this event are to familiarize participants with the physics lab's methodological approach and to provide an opportunity for direct dialogue between Fisica in Moto developers and tutors.

All Fisica in Moto activities are documented in a blog at www.fisicainmoto.blogspot.de

Motorcycle safety campaigns

As a member of the national and international motorcycle associations ANCMA and ACEM, the Ducati Foundation is committed to raising awareness among members of the public and politicians about the particular situation of motorcyclists as road users. For instance, for over a decade, Ducati has organized courses that teach customers how to better control their motorcycle, also in extreme conditions.

school students visited Fisica in Moto in 2012.


Money for a good cause

Donations are one of the oldest and most widespread ways of demonstrating commitment to social causes. At Audi, the Company, the workforce and the Works Council all contribute to an array of projects.

The Company has drawn up a policy regarding donation activities. This policy is binding for all managers and the Board of Management.

In awarding donations, we focus on the following areas:

  • Social and charitable causes
  • Applied science and research, education and training
  • Environment
  • Sport and culture
  • General humanitarian aid

We have set up a Donations Committee to oversee the consolidated administration of all corporate donations and to make decisions regarding the beneficiaries of donations.

We generally give donations to regional organizations. One exception is disaster relief. In 2012, for instance, Audi made a donation of EUR 150,000 to earthquake victims in the Italian region of Emilia Romagna. This assistance is important to us because we also strive to address problems in regions besides those in which our own plants are located and to provide humanitarian aid in emergency situations.

Happy Christmas

As long ago as 1977, the Audi workforce played their part in a large-scale fundraising campaign. The Christmas appeal dates back to an initiative by the Audi Works Council: Each participating Audi employee has a gross amount of EUR 12 deducted from their November payslip; the sum is topped up each year by the Company. All the money raised goes toward social welfare establishments, organizations and associations in the Ingolstadt and Neckarsulm regions. In 2012, over 99 percent of the workforce contributed to the Christmas fundraising campaign. The Company added the sum of around EUR 237,000, enabling us to donate a total of EUR 825,000 to more than 100 institutions at the Ingolstadt and Neckarsulm sites. Since the Christmas campaign was launched, members of the workforce and the Company have donated over EUR 12.5 million to social welfare establishments.

Help for children worldwide

To mark Ingolstadt's status as a UNICEF Child Friendly City 2012/2013, Audi apprentices set up a donation meter they built themselves outside Ingolstadt City Hall.

In 2012, the international children's rights organization UNICEF named Ingolstadt a 2012/2013 Child Friendly City. For a period of one year, the city on the Danube is raising funds to support educational projects in the West African nation of Burkina Faso – for instance the construction of two elementary schools and two kindergartens. As part of the initiative, Audi apprentices have set up a donation meter on the square outside Ingolstadt City Hall. In place until mid-2013, it displays the running total of funds raised. In June 2012, to mark the start of the UNICEF Child Friendly City year, AUDI AG made a donation of EUR 100,000 to this good cause.

The "Spare Cents" campaign – where many employees donate the remaining cents after the decimal point on their monthly payslip – also raised around EUR 222,000 for street children projects run by the aid organization "terre des hommes." In the run-up to Christmas last year, the Audi Works Council again set up a "wish tree" in aid of a seasonal fundraising appeal. Socially disadvantaged children from five establishments in the Ingolstadt region were offered the chance to make a Christmas wish. The children created cards describing their wishes, which were used to decorate the trees. Audi employees selected the cards and helped the children's wishes come true. In addition, the Company made donations to regional and social projects as well as to research ventures in 2012.

is the year the Christmas appeal was launched.

Audi Urban Future Initiative

Urban mobility of tomorrow

Cities continue to grow at an unrelenting pace. What significance does this trend have in terms of mobility in the megacities of tomorrow? The Audi Urban Future Initiative promotes open dialogue among experts from different disciplines and cultures. The goal here is to develop mobility solutions for city dwellers of the future.

By 2030, it is anticipated that 70 percent of the population will live in megacities with over eight million inhabitants. Audi seeks to address questions arising from this growth and in 2010 launched the Audi Urban Future Initiative.

The initiative is an interdisciplinary forum that networks creative thinkers – architects, sociologists, urban planners and trend researchers – with one another around the globe. The aim of their discussions is to analyze the challenges facing mobility in the world's megacities and to identify possible solutions. Alongside technical factors, the resulting findings and ideas take account of social, economic and aesthetic aspects.

Audi Urban Future Award

In the Audi Urban Future Initiative, Audi wants to shape the mobility of the future together with architects, sociologists and trend researchers.

When it comes to tomorrow's mobility, architecture and urban planning can propose new outlooks and depict future developments in the form of models. Audi presented the first-ever Audi Urban Future Award, a biennial accolade, in 2010. With prize money of EUR 100,000, it is Germany's highest endowed architecture competition. In 2012, five architect teams from the metropolitan regions of Mumbai, Pearl River Delta, Istanbul, São Paulo and Boston/Washington were invited to participate. Last year's award went to the "Shareway 2030" urbanity concept (see info box) developed by the US-American firm Höweler + Yoon Architecture.

Audi Urban Future Award 2012 winning concept
The "Shareway 2030" urbanity concept strives to rethink the American Dream: While the old dream was based on individual ownership, the new way of thinking is founded on community property. In order to resolve the mobility-related challenges of tomorrow, the team focused on a culture of sharing that encompasses much more than conventional carsharing. Höweler + Yoon's concept comprises a main traffic artery (known as "the bundle"), which floats above the old highway and links suburbs and cities. This allows the intelligent traffic flows and networks to be integrated in the existing infrastructure. High-speed transport links and electric vehicles to cover the short distance home are conveniently combined to benefit the user. The team also rethought roadways: Instead of asphalt, they propose a "tripanel" that adapts the road surface to the time of day and the required application. Depending on these factors, the road may serve as a freeway, a bike lane or a jogging route.

External link: http://audi-urban-future-initiative.com

euros went to the winner of the Audi Urban Future Award.

Road safety

Staying safe on the roads

Children and young people perceive risks in a very different way from experienced road users. In particular, the number of young drivers involved in accidents is disproportionately high. Audi promotes road safety among this target group through a number of special programs.

By implementing age-appropriate measures that address road safety and road use, Audi is helping to teach children how to use roads safely and improve the way young adults perceive risks.

Comprehensive information for apprentices

Road safety days at the Audi Training Department: Here, participants learn how to behave correctly in critical traffic situations.

In April 2012, a series of road safety days was held for the fourth time at the Audi Training Department in Ingolstadt. Comprising three modules, this prevention-focused project runs for the full duration of an apprenticeship and was developed specifically for young, inexperienced drivers. During the first module, the 500-plus participants visited campaign stands where they found out about topics such as occupational and road safety, road safety training, accident research and vehicle safety. Talks and demonstrations raised their awareness of critical situations that can arise on the roads. For instance, an Audi A1 was dropped from a height of ten meters to simulate the impact of a collision at a speed of 50 km/h. The plant fire department and the fire service then removed the dummy from the crash vehicle and demonstrated how the emergency services would react in real life. Another hard-hitting campaign addressed accidents that occur in the wake of nightclubbing. Participants could look through a pair of specially designed glasses to see how alcohol and drugs impair a person's vision. They could also test their reactions in the converted front end of an Audi A5. The simulator was developed by an apprentice project group in cooperation with the Ingolstadt Road Safety Unit.

During the second module, second-year apprentices attended workshops at a vocational college. Here they learned about road safety via media-based reconstructions of real-life traffic and hazard situations especially adapted to the city and the region. As part of the third module for apprentices in their third year, the participants visited a road safety practice area where they were confronted by hazardous traffic situations. The aim here was to learn how to behave correctly in such instances.

An award-winning program

In 2000, Audi España launched "Attitudes," a corporate social responsibility program that focuses on education and road safety training. In 2011, on the occasion of the social initiative's tenth anniversary, the Spanish government awarded Audi España a medal of merit for services to road safety in recognition of the program's achievements and the company's social commitment.

The primary goals of "Attitudes" are to raise awareness among the general public and to promote a responsible and safe attitude among road users with the ultimate aim of reducing the number of road accidents in Spain. In order to achieve these goals, Audi has defined two keys areas for action.

The first area is a road safety training program aimed at children from eight to 12, who constitute the largest risk group among road users. The main activity is a mobile road safety school that visits the main cities in Spain. Here the car drivers of the future learn through play how to make the right decisions in any traffic situation, whether on foot, behind the wheel of a toy car or as a passenger in a public or private road vehicle. Since the program was set up, the mobile road safety school has traveled to more than 80 Spanish towns and cities and interacted with some 78,000 children. In addition, teaching materials provided by "Attitudes" are used in around 8,000 schools and training establishments.

The second focal point of the program is to increase awareness of road safety topics among adults. To this end, the initiative is conducting various research projects into attitudes among drivers. The findings consolidated from these studies are assessed during discussion forums attended each year by the country's leading road safety institutions, experts and professionals. The results of the discussion forums produce proposals for further improving safety on the roads. In addition, the findings from the 18 studies carried out to date by "Attitudes" have generated a high level of interest in the media and were used as content matter for road safety awareness campaigns organized by Audi in Spain.

External link: www.attitudes.org

Spanish schools and educational institutions use the "Attitudes" road safety training program.

Our locations are also where people live

Our locations
are also where people live

Audi has always been closely associated with the regions in which its plants are located. Whether Ingolstadt, Neckarsulm or Győr – what the three major Audi sites have in common is that they are regional centers which are heavily dependent on Audi as a company. In each case, the city and the plant enjoy a tightly woven, mutually beneficial relationship. However, they are also obliged to address challenges and safeguard the local quality of life.

128,282Population of the city of Ingolstadt
35,386Employees at the Ingolstadt site
3.3 %Unemployment rate in Ingolstadt
43 %Rent increase
in Ingolstadt (compared with 2002)

Source: Own values and the city of Ingolstadt;
figures relate to 2012.

»Medium-sized companies say that the global players are taking employees away from them.« Academic

»Prices on the housing market will soon be on a par with Munich.« Politician

»Ingolstadt gave Audi a new home after the Second World War.« Audi employee

»People from immigrant backgrounds also find apprenticeships and have employment opportunities in Ingolstadt. This is a prerequisite for their integration. « Politician

»Audi accepts responsibility that extends far beyond the city of Ingolstadt.« Academic

Comments made during an experts' forum involving representatives from Audi, the city of Ingolstadt, academic institutes and associations on January 22, 2013