Business divisions and key markets
The Audi Group, comprising the brands Audi and Lamborghini, is one of the internationally leading carmakers in the premium and supercar segment. Through the acquisition of DUCATI MOTOR HOLDING S.P.A. and its subsidiaries, the product range was extended in 2012 to include motorcycles. In addition, the Audi Group develops and manufactures engines for the Audi brand, for other Volkswagen Group companies and for third parties at its Hungarian site in Győr. Audi also sells other Volkswagen Group brands via its sales subsidiaries. The Audi brand forms the core of the Company. In 2012, a total of 1,455,123 Audi models were delivered to customers, 11.7 percent more than in the previous year. 739,030 of these - more than 50 percent - were sold in Europe, including 263,163 in the home market Germany. China (incl. Hong Kong) was the Audi brand's biggest sales market for the second time in a row, with deliveries of 405,838 vehicles.
DELIVERIES OF THE AUDI GROUP BY SEGMENT AND BRAND 2011 2012 Automotive segment 1,512,014 1,634,312 Audi Brand 1,302,659 1,455,123 Lamborghini Brand 1,602 2,083 Other Volkswagen Group brands 207,753 177,106 Motorcycles segment - 16,786 Ducati Brand - 16,786
The Audi Group improved its revenue in 2012 by 10.6 percent to EUR 48,771 million. Expenses increased above all as a result of increased volume, but also due to the introduction of a large number of new models and the realization of strategic market development programs. The Audi Group was thus able to post an operating profit of EUR 5,380 million and an operating return on sales of 11.0 percent.
The Audi Group plans to invest a total of around EUR 11 billion over the period 2013 through 2015. While the site in Győr (Hungary) is currently being expanded, the Company will also start production in Foshan (China) in 2013 and in San José Chiapa (Mexico) in 2016. However, Germany will remain the most important production location for Audi. Of the more than 68,000 Audi Group employees, around 50,000 were employed at the two German sites in Ingolstadt and Neckarsulm in 2012.
Ownership structure and locations
The Audi Group has its headquarters in Ingolstadt, where Technical Development, Sales and Administration as well as most vehicle manufacturing operations are based. Alongside production facilities, the second German manufacturing plant in Neckarsulm is home to the development center for lightweight construction. In total, the Audi Group has production operations at 11 locations in nine countries.
Sustainability of the business model
Qualitative growth is a priority strategic corporate goal at Audi and, in our opinion, can only be achieved by acting responsibly. In 2011, the field of action “We live responsibility” was consequently anchored in the 2020 corporate strategy as one of four pillars. These are implemented in practice with the aid of five core themes: operations, product, environment, employees and society. In early 2013, we further reinforced the sustainability aspect and defined the subject of “Sustainability of products and processes” as a basic requirement for our strategic goals. One focus is on avoiding or reducing CO2 emissions. For us, comprehensive CO2-neutral mobility in the sense of a cradle-to-cradle model is a vision which we are pursuing step by step: in procurement, in production, in the utilization phase and when it comes to vehicle disposal. In addition, we are involved in generating alternative CO2-neutral fuels without using biomass.